BKLYN MACS
I worked with a team of artisanal pastry chefs who were laser focused on perfecting and modernizing the macaron. “Not your grandma’s macaron” BKLYN MACS experimental flavors and bright Brooklyn vibes are the evolution of the modern premium macaron. A bold new identity, brand story, custom packaging suite, environmental graphics and more helped BKLYN MACS make a splash as they opened their first NYC location with the bold claim: “Better than French. Oui Promise!”
Custom patterns are used throughout the store and packaging.
Luxe custom boxes were created with brand story and custom shaped cookie-holder inserts all with brand messaging and surprise and delight at every turn.
Good branding = good social! Your customers will spread the word for you if your visual identity is tight.