Unconventional methods
bear unprecedented results.

First inner work. Then outer work.

How is working with me different? Over the past 25 years, I have developed a method that is both systematic and organic. There is no “one size fits all” process when it comes to human beings and the stories they want to tell.

The first half of this process is where we diverge from the traditional design path.

I will help you connect more deeply with your intuition, and understand how to select and utilize the best array of tools – conventional and otherwise – that are available to us. This is the first and most important step in any identity exercise, personal or organizational.

Through a strategic design process paired with intuitive image work, guided meditation, archetypal work – and yes sometimes a pull from the Tarot – we get to the deeper layers of the good stuff. When we unearth the true “why” of your organization, or the deeply “personal” part of personal branding, we can communicate the truest, most unique parts of who we are to the world. In this deep and intuitive way, we create an identity (visual representation) and brand (perception + experience) with real meaning. 

The next step in the design process may feel more familiar. I am a classically trained designer, so you will receive professional-grade design and branding rigor as we translate the interior work into the external identity that will visually represent your brand. (See “How we work together” below.)

Discovering and refining your personal or professional brand story will create a strong foundation that anchors you even as the professional landscape shifts around us.

Whether the work we do is for you as an individual, your existing company, or your start-up, together we will dive deep and find the kind of deeper truths that will remain consistent and true as you and your brand grow.

Who is this for?

  • Businesses or products that need a visual identity and brand

  • Individuals looking to strengthen or create a clear, compelling personal brand (like it or not, we all have one!)

  • Brands that have need to refresh or evolve

  • Individuals changing career focus or job searching, and eager to improve how to present themselves professionally

How did I arrive at this process?

Rather just see some work?

How we work together.

INNER WORK

Set Clear Intentions

Sharpen Intuition

Determine Values & Goals

Uncover Your WHY

Identify Ideal Customers

Origin Story/Brand Story Work

OUTER WORK

Visual Identity / Logo

Brand Platform & Standards

Website

Collateral

Newsletter

Social Strategy

Brand Video

ART WORK

I am also a mutli-disciplinary visual artist,
and am available for projects including:

Stop Motion Animation

Collage Illustration

Fine Art

more at somsara.com

“Somsara’s process felt as natural and intuitive as it was to create Tiny Art in the first place. She extracted from me EXACTLY what I had in mind, through thoughtful questions and focused meetings that allowed time for introspection. We spoke in depth about my hopes for the future of Tiny Art, which resulted in a more precise business plan. Her designs for my future projects tied so beautifully with the Tiny Art logo, and having the visuals helped me to see even more possibilities. After working with Somsara, I had a comprehensible plan for the future… for every offshoot of Tiny Art that I had been ruminating on for years, but never felt confident enough to take the first steps.”

Angela Augustus, Tiny Art